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This suggests Tinder is using other, unknown factors to personalise its prices further

This suggests Tinder is using other, unknown factors to personalise its prices further

We did a mystery shop of Tinder Plus to find out more about the app’s prices in Australia, setting quotas based on gender, sexuality, location and age group (18–29, 30–49 and 50+).

The price difference between the lowest and the highest price was huge: $6.99 for a queer female under 30 in a metropolitan area and $ for a straight male over 50 in a metropolitan area, for one month. On average, people who were over the age of 30 were offered prices that were more than double the prices given to those who were under 30, like in the US.

However, there were also large price variations within these age groups, ranging from $6.99 to $ in the under-30 cohort and $ to $ in the over-30 one. We didn’t see a pattern that could explain the differences.

Privacy

To use the app, you must sign up with your Facebook account or your phone number. If you use your Facebook account, this then forms the basis of your Tinder profile. According to Tinder, this is to ensure matches are made with people who share interests and common friends. That being said, Tinder doesn’t post to your Facebook profile, so if you’re concerned about friends getting updates about your use of the site, at least on this point, you can rest easy.

Tinder also gives itself access to the content of your chats when you’re using the app and may share your personal data with third parties for advertising purposes.

Tinder is part of the Match Group of businesses, which includes Plenty of Fish, OkCupid and Match. Your information may be shared with other businesses in this group. Tinder and OkCupid have recently come under fire following the release of a report by the Norwegian Consumer Council which found that the apps are sharing personal user information with third parties.

You are able to view the personal data that Tinder has collected about you by using the Download my Data tool and you can also request its deletion.

Zoosk

Matching: To register, you fill out a profile, which you can do by signing up with Facebook, and then populate your profile with more information like your interests or your ideal date. You can meet singles using three methods: by searching for them by distance and age, by using the “Carousel” (which works similarly to Tinder), or by using SmartPick (which evaluates compatibility between Zoosk members and makes match recommendations). Zoosk claims to learn from your actions as you use the site, therefore making more suitable matches as you use the site more.

Zoosk offers free and paid memberships, and a pay-as-you-go system using “Zoosk Coins”. The free profiles function as a preview – if you want to communicate with users on the site you have to pay for a membership.

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Free: Members can create a profile, search for singles, and send introductory winks, but they can’t send or receive messages.

Paid: Memberships cost $ per month for six-months, $ per month for three-months or $ a month paid monthly. Memberships auto-renew unless you cancel your membership before it expires. With a paid membership, you can send and receive messages and winks, chat with connections, see profiles of those who have viewed yours, and get full access to Smartpick, Zoosk’s matching services.

Subscription upgrades: You can pay extra to unlock premium features, like Premium Messaging (which allows people with free membership to reply to your messages without subscribing), Hide & Seek (allows visibility control, including hiding your profile) and Instant Crush (lets another member know that you don’t just like them; you have a crush on them).

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